The general perception is that Japan is a digital society where IT is on the forefront and innovation is cutting edge. This is very far from reality, In fact Japan is still very much paper based and digitalization is to a far extent and with a few exceptions at the level of Denmark in the mid nineties. In other words, a 30-year gap. Denmark is among the most digitalized countries in the World and Danish companies have a long experience not just on technology development and customer experience but also in mindset. This offers a great opportunity to tap into the great potential of Japanese customers, both Public and private sector.